Proactive Customer Service in the Era of TikTok Effects

To understand how to serve customers in an era of constant connectedness and viral consumer reactions and interactions, Gemma Milne, a technology journalist and author interviewed industry through leaders Karl Phenix, Director of Sales Engineering at Avtex and Tom Yang, Global Sales Director for the Dynamics Customer Suite at Microsoft.

Like social media, customer service is made up of many moments, some more impactful than others.What’sclear is that no organization should wait for unplannedeventsto understand how to enhance their customers’ experience.

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