In 2019, online marketplaces accounted for 58% of global online sales. This has led to the creation of a very competitive market that is already dominated by gigantic players such as Amazon and Alibaba. To remain viable despite low margins, marketplaces must quickly develop economies of scale via organic growth, as well as rapid internationalization and catalog expansion. A loyal customer base is also critical to keeping a competitive edge. What creates that loyal customer base is a state-of-the-art experience on the digital properties.
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