A Transformational Moment for Marketing and Sales. Coach. Storyteller. Juggler. Conductor. Firefighter. Master Chef. Cheerleader. Do any of these sound like you? Today’s Chief Marketing Officers (CMOs) are all of these and more. As leaders, you must choose your role to fit the moment and creatively apply the right blend of strategies, tools, and tactics to achieve your goals. And there’s never been a moment like this. Companies around the world are dealing with digital transformation, shifting markets, slimmer budgets, changing business priorities … and growing customer expectations.
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