Airship’s consumer survey, which was conducted among 9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India, shows that consumers across most industries are either using apps more or about the same since the pan – demic began. Brands now have to figure out how best to leverage the surge in app usage to more quickly capture greater business value. Thankfully, Airship’s survey discovered sever – al important insights into how brands can optimize app experience initiatives to better support customers throughout their journey.
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