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Home Business Putting Customers at the Center: A 360 Degree View

Putting Customers at the Center: A 360 Degree View

Consumers are more empowered and knowledgeable than ever before, and expectations for excellent customer service, sales knowledge, and technical support have soared. Moreover, each customer expects companies to respond to them on the channels of their choice, with history and context. Many consumers are insisting that businesses anticipate their every need—requiring a 360-degree view of the customer.

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