Akeneo Global B2B Survey 2020

At the start of this year (before the COVID-19 pandemic changed all our lives and accelerated the need for digital transformation), we set out to understand the state of product information and product experience in 2020. How important is product information to B2B businesses of all shapes and sizes? How are these companies managing their product information in the omnichannel age? What challenges are they facing? Why do they care about product information management? Which geographic regions are leading the way when it comes to product information management, and which are falling behind?

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