How Seamless Engagement Can Bridge Silos and Drive Utility Customer Value

Facing ever-rising consumer expectations for better customer service, as well as growing retail competition, today’s utilities are under immense pressure to optimize their value proposition to residential customers. When utilities can successfully engage residential customers around their full spectrum of value, this tends to also increase the value that consumers offer to utilities — via greater participation in programs and services, or by simply not losing residential customers to retail competitors.

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