
The Fourth Industrial Revolution has ushered in an unprecedented era of digital innovation that is transforming every industry, business, and individual experience. In particular, mobile apps have accelerated this revolution by redefining the relationship between brands and their customers. Previously, brands held a monopoly over these relationships as they controlled the messages and channels they used to communicate to customers. But apps have redefined that dynamic by empowering customers with more choice, more information, and more control over their relationships with their favorite brands than ever before.
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