Each company has points on the customer journey where they fail to offer products that live up to the ever-increasing demands of their customers. Fortunately, artificial intelligence technology has evolved to the point that it can be used to boost any part of the journey, from consideration to purchase to ongoing support. In an ideal world, AI can be used throughout the entire consumer journey to unify disparate silos and build clear customer experience through consideration, acquisition, service, and loyalty. In this bold360 white paper, we will break down some potentially unwarranted assumptions as to where companies think they can incorporate AI and also explore the best internal opportunities for AI. To read more, please download the whitepaper…

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