OEMs in nearly every industry are becoming software-driven. But while software can provide differentiation, inefficiencies in internal development teams can throttle product innovation and lengthen time to market. These inefficiencies are often based on a growing array of one-off design decisions, each leading to different hardware and software technology choices that need to be managed and supported by some of the company’s most valuable development resources. OEMs need their software development organizations to quickly and cost-effectively improve their competitive position through new product introductions (NPIs) and by adding in-demand features and capabilities to existing product lines.
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