How Global App Testing Helps Canva Captivate and Retain Users in New Markets

How Global App Testing Helps Canva Captivate and Retain Users in New Markets2 min

Since launching in 2013, Canva has grown to serve over 35 million monthly active users, across 190 countries, leading to a $6Billion USD valuation in June 2020. This rapid expansion, to such a wide array of international markets, has come with significant challenges. Canva has to ensure that its products work for as many people as possible, no matter their language, location or culture. In 2018, Canva went looking for Localization Quality Assurance (LQA) expertise to support its internationalization efforts.

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