The rise of the digital economy is fueling great interest in pursuing digital transformation, but for many organizations, the race to integrate new technologies has proven to be complicated. According to ESG research, businesses that seek to transform themselves digitally want to become more efficient (reported by 55% of respondents), deliver a better customer experience (49%), and/or deploy new data-centric products and services (41%). Excited by the promise of such improvements, 94% of surveyed IT organizations say they are in some phase of digital transformation.
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