The concept of organizations making decisions based on detailed data is not new. Most companies have been delivering detailed reports, dashboards, and information to their teams for years. However, things have changed in the world of business, analytics, and decision making: the volume of data has exploded, the variety of content and types of data (structured, unstructured, etc.) has expanded, the customer audience is more diverse, and the solution options are more complex. Additionally, everyone has more responsibilities and less time to make the right decisions.
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