As organizations move further along their digital transformation journeys, it is becoming clear that data alone is not a competitive differentiator; it’s what organizations are able to accomplish with data that counts, whether that’s improved profitability, increased innovation, or better customer experiences. Most organizations are gathering and attempting to use increasing volumes of internal and external data, but some are doing that much more effectively than others, a recent survey by Harvard Business Review Analytic Services found. One- third of the 311 survey respondents have shown themselves to be data-to-value leaders (“leaders”), as they say their organizations are very effective at harnessing data to create new business value.
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