Retail technology is playing an increasingly important role in shaping the consumer shopping experience. From automated customer service solutions to immersive online shopping experiences, the latest tools are forever altering the way retailers interact with and serve their customers. This report explores the latest technology trends in the retail industry, revealing how businesses can leverage new solutions to improve the customer experience across multiple touchpoints. It also examines some of the challenges retailers face in deploying new technology and what plans they have for the future.
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