Digital Food & Beverage Customer Loyalty Report

How Food & Beverage Companies Can Reach the Customer Base Online and In-Store

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Food and beverage is among the fastest growing online sales categories, driven in part by the industry transformation during the COVID-19 pandemic. But emerging expectations among consumers in terms of in-store and eCommerce integrations, social engagement sophistication, and context-based personalization are driving transformation as well. In our 2021 Digital Food & Beverage “Customer Loyalty” report, we identified how brands’ eCommerce, analytics, talent management, and digital marketing strategies had evolved. This year’s annual report builds on those results. Here, readers will find actionable recommendations to maximize customer loyalty in the years to come.

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