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Relevance in the Digital Age

Gérald Poncet and Michelle Evans

Relevance in the Digital Age2 min

The pace of technological change has accelerated over the past few years. For companies in the retail and consumer goods industry, the challenge to keep up with emerging and disruptive competitors that are capitalizing on consumer demands and using the latest technology available presents perhaps the greatest challenge to an industry long used to stable growth and returns for its shareholders. From blockchain and artificial intelligence to augmented reality and voice recognition, these and other new tools present brands with an opportunity and a challenge: Innovate or disappear.


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