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Powering Immersive Interactive 360 Degree Entertainment Experiences

Outernet turns to Dell PowerScale, Dell ECS and more to enable unique digital and physical storytelling on an unprecedented scale

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Outernet is a global media and entertainment company that creates connected city-center entertainment districts where music, film, art, gaming and retail experiences come together in captivating ways. The first such destination is Outernet London —located in Soho and encompassing Denmark Street, the UK’s tin pan alley — featuring 200,000 sq. ft. of shops, restaurants, bars, music venues and digital entertainment spaces. At the heart of Outernet London is its dazzling The Now Building. The four-story cube brings creative storytelling to life in unprecedented ways, projecting content across breathtaking 360° 26K HD screens that measure 45 feet high by nearly 80 feet wide. Immersive entertainment, music and digital art experiences offer brands unique opportunities for global product launches, live events, pop-up sampling and celebrity endorsements that engage and interact with diverse audiences, especially Gen Z.

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