Words used to describe the developer market include skeptical, distrustful, and wary. These traits can make traditional sales and marketing tactics ineffective.

In this ebook, we at DZone will share our insights from nearly twenty years of marketing to the software developer community. We’ll discuss common mistakes we’ve seen in campaigns geared toward developers, from glossing over technical details to using too much marketing jargon.

Please download this whitepaper to read more…

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