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How Mid-market Businesses Are Overcoming Todays Biggest Challenges

Execs and tech experts discuss the big issues facing medium- sized enterprises – and the digital strategies for creating a path to future growth

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The UK’s mid-market businesses have experienced unprecedented disruption. Words seldom do justice to the depth of the challenge facing business leaders today but, in a recent report by the Guardian, Simon Gray – head of business at the Institute of Chartered Accountants in England and Wales – fittingly described it as a “hat-trick of hurt”, referring to the triple pressures of rising fuel costs, higher wages and the surging price of imported goods and raw materials. Amid such tough macro-economic conditions, technology alone cannot alleviate the disruption. But for business leaders looking at every penny and potential route to growth, it can at the very least have an impact in aggregating marginal gains. The right data analytics capabilities, for example, can rapidly identify business inefficiencies, or market trends to be quickly acted upon.

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