Augmented Reality in Service: Enrich CX Delivery to Lower Costs & Delight Customers

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Today’s competitive business environment requires organizations to differentiate their products and services from the rest of the pack. Customers expect more unique experiences, and businesses need to adapt to meet these changing customer demands. Service teams struggle to differentiate based on customer experiences while maintaining consistency across multiple touch points in the customer journey. They need to adopt technologies and strategies that will help them leverage data to stand out from their competitors in efficiency, accuracy, and customer care. Augmented reality (AR) can aid service technicians in conducting product maintenance as well as empower customers to take control of their own service activities.

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