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Harnessing AI-Driven Automation in Marketing

Real Time Insights, Personalized Content, Better Campaigns

Available on-demand     |     30 minutes

Harnessing AI-Driven Automation in Marketing Real Time Insights, Personalized Content, Better Campaigns

Amidst a transformative moment, marketers grapple with the paradox: while generative AI promises significant benefits for marketing and sales, as per McKinsey survey only 10%–14% of companies consistently utilize it. This raises crucial questions about the barriers hindering widespread adoption and how marketers can effectively bridge this gap to unlock the full potential of generative AI in their initiatives.

In this webinar featuring Lukas Raahauge Frederiksen, Senior AI & Insights Specialist at Sprinklr, we will demonstrate some real-world applications of Generative AI for the marketing organization. Brands you know and love are already implementing these and developing more real-time, adaptive, and personalized content, better campaigns, delivering enhanced CX while saving time and costs and driving greater efficiencies.

Key takeaways from the webinar include:

  • Data-Driven Insights: Transform data into actionable insights with AI-driven querying and summarization.
  • Ideation and Strategy: Craft brand briefs and campaign strategies while ensuring brand consistency with generative AI.
  • Execution and Engagement: Scale personalized engagement and automate content production with AI efficiency.
  • Efficiency and Scalability: Leverage AI automation to enhance marketing initiative efficiency and scalability.
  • Centralized Governance: Implement AI for consistent brand messaging and management of engagement bots (digital twin?).

Don’t miss this opportunity to gain actionable insights and strategies for unlocking the full potential of generative AI in marketing. Register now to secure your spot!

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Speaker Profile:

Lukas Spekaer TechProspect Event e1713779385429

Sponsor By:

Sprinklr_Logo TechProspect Event