The explosive rise of generative artificial intelligence (GenAI)has prompted incredible excitement about its transformative potential – but at this early stage, most organizations are just beginning to understand how to best leverage it. There is also a lot of noise on this from the tech world, with vendors touting it as the next big, best thing. Many organizations feel like they’re in a lose-lose situation: jump in, chase the hype, and risk going own the wrong path; or do nothing and be left behind.
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