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Future Customer Journeys

How Customers Themselves are Driving the Next Big Changes in eCommerce

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Retailers already use generative AI (GenAI) to provide personalized product recommendations, generate accurate forecasts of future demand, and more. However, there are still significant questions and challenges surrounding the use of generative AI in the sector, particularly when it comes to ethics and consumer sentiment.

This report reveals what future capabilities lie in store for this technology in the retail industry. It also explores what retailers are doing to successfully leverage AI in the current retail environment and how they plan to expand their use of AI in the future.

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