Data Trends 2025: Retail and Consumer Goods

Over the past few years, generative AI has become synonymous with promise, with potential — what the technology would do, what it might achieve, the value that could be derived. The seemingly boundless possibilities ushered in exciting conversations, eye-catching headlines and a period of great experimentation, as retail and consumer goods companies pitched and explored ways to elevate customer experiences and streamline business operations.

From hyper-personalized marketing and supply chain optimization to intelligent demand forecasting and dynamic pricing, AI has the power to transform every aspect of the value chain for retailers and consumer goods companies, unlocking new levels of agility in an increasingly competitive landscape.

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