Advanced Self-Service Platforms Open New Customer Frontiers

Advanced self service platforms open new customer frontiers

“Self-service platforms enable brands and marketers to gain access to data and insights needed to optimize any given campaign or strategy from anywhere at any time,” said Ronell Hugh, head of product strategy and marketing for Adobe’s Experience Platform. These tools have become more intuitive over time and provide views of data beyond traditional units like demographics and location –leading to the ultimate goal of better CX planning, not to mention improved ROI.


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