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The Ultimate Product Launch Playbook

Manufacturing of a product is not an overnight decision taken by any company, it involves lots of research, lots of understanding, lots of market...

The Smart Marketer’s Guide to Finding and Using Customer Insights

At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the...

Ratings and Reviews – Harnessing the customer voice to drive growth

Gaining trust from both consumers and retailers is the best policy for brands on today's marketplace. In order to multiply the benefits of ratings...

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