With all the talk today of technology stacks, it’s useful to pause, reflect, and ask, what are we trying to accomplish with all this software? The answer is often quite simple: We want more of our customers to remain customers, and to grow those relationships. Yet somewhere along the way, things get complicated. Consider this guide a wake-up call. It’s a reminder to strip away all that is unnecessary to your process and start your technology evaluation by studying and talking to customers. It is here where you’ll learn their true needs and thus the true requirements for your systems.
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