The ways in which businesses attract, interact with, and serve customers have changed profoundlyin recent years. Dedicated brick-and-mortar channels gave way to a combination of discretelegacy channels augmented by websites and apps, which in turn evolved into today’s landscape,in which customers expect channels, whether physical or digital, to blend together into a cohesive connected experience. Application programming interfaces (APIs) make these connections possible, and API-first developmentapproaches have helped enterprises to not only enable connected customer experiences, but also participate in software ecosystems that may span billions of users and provide opportunities for unprecedented economies of scale. To read more, please download this report…

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