Even before digital transformation (DX) efforts began ramping at unprecedented rates as a result of the global pandemic, data was the currency of the internet economy and therefore a highly valuable resource and asset. Data is also DX fuel as it is the basis for online commerce and business growth through data analysis. The COVID-19 outbreak has expedited the need for organizations to ramp up their digitization efforts as remote work environments have become the norm and consumer purchasing behavior predominantly shifted to online.
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