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The 2024 Data Loss Landscape

Global Cybersecurity Insights Into Departing Users, Determined Attackers and Misdirected Email

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Welcome to the inaugural edition of our Data Loss Landscape report. In these pages, we’ll explore the current state of data loss prevention (DLP) and insider threats across 12 countries and 17 industries. This is a new category of report for Proofpoint. But we believe it is in keeping with our core principle: that people are a critical variable in data security.

Every year, a handful of vulnerabilities and zero-day attacks create headlines and headaches for security teams. But beyond these technical issues, most analysts recognise that data is typically lost by users rather than system vulnerabilities and misconfigurations. The underlying cause in these cases could be simple carelessness, credentials stolen by a threat actor, or in extreme examples, a malicious insider taking advantage of privileged access to steal valuable data and intellectual property.

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