The National Center for the Middle Market (NCMM) at The Ohio State University Fisher College of Business defines the U.S. midmarket as 200,000 companies with revenues ranging from $10 million to $1 billion. These companies employ close to 48 million people and represent one-third of the private sector GD. The survey results reveal that high growth midmarket leaders say that IT investment and a sharp focus on clients are top drivers of more sales, geographic expansion and better product offerings. The results also reveal that these companies view network-enabled collaboration and communication as must-have capabilities for both internal and client-facing work.
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