Operational Marketing: From Hard Work to Heroic Performance

How SAS solves your most frustrating customer engagement challenges and drives campaign success

Download Info2.85 MB | PDF

Marketers from every industry tell us that when it comes to data-driven marketing, they’re frustrated. Our client’s end customers expect a five-star experience across every single touchpoint. They expect completely seamless, intelligent journeys that are responsive to their interactions in real-time, with proactively personal outbound communications.

To learn more please download this whitepaper.

To Download Please Provide the Following

The Complete Guide to...

It’s an exciting—and challenging—time to be in sales learning...

The Smart Marketer’s Guide...

At their core, customer insights meld market research with...

Strategic Marketing: From Aspirational...

Strategic marketers across many industries tell us that their...

Download more...

Marketing’s New Frontier: Mastering Digital Brand Building

Recent disruptions have significantly changed the way consumers engage with brands. Recent disruptions have significantly changed the way consumers engage with brands. One hundred...

Deliver on Brand Promise with Customer Journey Orchestration

Brand differentiation in an increasingly digital-first world requires enterprises to create and execute outcome-based customer journeys no matter the channel. Further, building empathetic relationships...

Strategic Marketing: From Aspirational to Exceptional Customer Experience

Strategic marketers across many industries tell us that their marketing platforms are great as data repositories with some good quality business intelligence, reporting and...

The State of Marketing Automation

A problem many marketers face is that although we are initially able to capture the attention of our target customers, many of these opportunities...

The CMO’s Guide to Sales Enablement

A Transformational Moment for Marketing and Sales. Coach. Storyteller. Juggler. Conductor. Firefighter. Master Chef. Cheerleader. Do any of these sound like you? Today’s Chief...

The Complete Guide Conversation Intelligence

If you’re managing a sales team, you want to reach your quota, right? In B2B sales, hitting that number is what matters most. Salespeople—and...

The Complete Guide to Sales Enablement ROI

It’s an exciting—and challenging—time to be in sales learning and enablement. The pandemic upended plans and programs that were in full gear, and brought...

Gartner Peer Insights ‘Voice of the Customer’: Procure-to-Pay Suites

Since October 2015, more than 370,000 reviews across more than 360 markets have been posted to Gartner Peer Insights. The “Voice of the Customer”...

Intercom Conversational Support Starter Kit

In this guide we’ll show you how to apply the Conversational Support Funnel to your business, so you can proactively answer customer questions before...