First, let’s dispel a myth. Partnerships can actually increase your potential, rather than diminish your company’s advantages. Be open and aware of the ways you can build relationships externally. When choosing a technology partner, look for a vendor that offers a flexible IT consumption model. This flexibility will help a lot: you’ll be able to scale the technology as your needs change, increasing agility, control and diversification. And outsourcing routine tasks to a trusted partner will help you save time – which you can use to spark creativity and innovate in a revolutionary way.
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