How Genesco Turned Parcel Chaos into Clarity and Unlocked Smarter Shipping Decisions with Reveel

Genesco moves millions of packages each year across a complex multi-channel network that spans retail brands including Johnston & Murphy and Schuh. At that scale, parcel shipping complexity compounds fast.

The team was struggling with fragmented data and manual reporting — month-end reports alone consumed up to six hours of Excel work. With no clear visibility into where money was leaking or how carrier decisions affected the bottom line, finance and logistics teams couldn’t get aligned, and any real strategic optimization was out of reach.

In late 2024, Genesco partnered with Reveel, and the results were swift and measurable.

Reporting time dropped by two-thirds. Address correction fees fell 66%. And carrier contract analysis that previously took four to six weeks? Down to one.

But the impact went beyond better numbers. Genesco found equal value in Reveel’s Customer Success team, gaining a consultative partner to help them think through strategic decisions and not just surface data.

That foundation is now paying forward. With clearer visibility and expert guidance, Genesco is building toward a multi-carrier strategy that early analysis suggests could unlock seven-figure savings. They’re already making the internal case to move on it.

Download this whitepaper to learn more.