“Today, Sun Tzu’s appeal has extended beyond the military realm into the world of business,” writes Mark McNeilly, “Because business by definition deals with competition, Sun Tzu’s principles are ideally suited to competitive business situations.” This ebook showcases how media intelligence can be a powerful tool for competitor analysis and to offer practical insights to professional communicators for how they can put media intelligence to work in their organizations. Competitor benchmarking is a crucial strategic element of effective marketing warfare. In fact, it is a good idea to track and evaluate your competitors similar to the way the organizations tracks their growth. In-depth let us look at the article to know more about the three key principles for victory laid out by Sun Tzu, a Chinese general. “

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