15th Annual Pulse of Talent: Calibrating Culture in the Age of Agility

Hanover Research conducted Dayforce’s 15th Annual Pulse of Talent survey online from September 4 to September 20, 2024. The study included 9,489 respondents aged 18+ who work at companies with at least 100 employees across Australia, Canada, Germany, Japan, Malaysia, New Zealand, Singapore, the United Kingdom, and the United States.

Our Workplace Culture Index featuring Culture Promoters, Culture Passives, and Culture Detractors was based on segmenting the survey data by responses to this question: Thinking only about your employer’s culture, how likely are you to recommend your current employer to your family and friends as a potential employer?

Likelihood to recommend is measured using a 10-point scale, with zero representing “not at all likely to recommend” and 10 representing “extremely likely to recommend.” Respondents that rate themselves as nine or 10 on the likelihood scale are Culture Promoters, while respondents that rate themselves as seven or eight on the likelihood scale are Culture Passives. Respondents that rate themselves zero to six on the scale are determined to be Culture Detractors.

Download this report to learn more.