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Preparing for Black Friday and Beyond

Strategies to Boost Your Revenue

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Preparing for Black Friday and Beyond
FinanceRetail

Is that a chill in the air? For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing.

With a successful 2023 Black Friday/Cyber Monday (BFCM)season behind us, we look towards 2024’s season to see how we can apply what we learned to truly win this season. In this quick guide to BFCM, we’ll cover what we predict will happen (backed up by data), the important dates you should keep in mind, and the strategies you can start right now to feel fully prepared by the time pumpkin spice lattes start hitting the coffee shops.

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