When revenues exceed expenses, you’re profitable. Sounds simple enough, but as any business leader knows, the current economy has many finance pros carefully watching their financials to see if revenues really are exceeding expenses. Long-term, unprofitable organisations tend to get caught in a vicious cycle: Lenders and investors shy away. Talented employees leave for greener pastures. Stock value diminishes, credit dries up, officer profit sharing goes away and vendors aren’t paid according to terms.
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