The Self-Service Reality

Two decades ago the vendors most associated with analytics were companies such as Business Objects, Cognos, Hyperion, MicroStrategy and SAS Institute. A decade later, with the evolution of analytics moving into the data visualization stage still to come, those vendors were still the ones providing the vast majority of enterprise BI platforms. The difference, however, was that in 2007 Cognos was acquired by IBM, Hyperion was bought by Oracle and Business Objects was purchased by SAP.

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