Retailers are collecting large amounts of data from consumer returns, but how are they leveraging it to improve their business? As they continue to grapple with omnichannel purchases, retailers are applying analytics and identifying trends to learn how their products are performing across channels. Now they’re looking to improve how they utilize data and drive better experiences for customers.
Today’s eCommerce and retail operations call for a systematic stream of data collection and analysis so that appropriate channels can be used to positively impact customer experiences. But retailers struggle to unify all customer-facing functions. They need central data strategies and repositories to support customer experience initiatives and drive future revenue.
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