Data has more value today than ever before. In the case of newly emerging digital businesses, the data has become the business itself. But even for companies that generate their revenue in more traditional ways, their data can make them better. It helps them understand their customers better than before. They support their end-users better by running a more agile IT function. Even logistical operations such as manufacturing, shipping, and billing improve measurably. A company’s competitive success today depends greatly on how well it harnesses the value of its data.

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