A problem many marketers face is that although we are initially able to capture the attention of our target customers, many of these opportunities seem to disappear somewhere along the customer journey. Despite employing multiple tactics to engage our audience, our marketing efforts receive minimal engagement and result in even fewer conversions. In order to attract and nurture leads, successfully guide them through the sales funnel, and transfer the best opportunities to sales, marketers must deliver a unique and personalized marketing experience.
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