In 2009, Netflix had the goal of becoming a global entertainment company. Seven years later, Netflix unplugged its last data center, going all-in on the cloud to support this initiative. With scale and access to global IT resources, it was able to more easily support a user-base of 86 million members that spanned 190 countries and collectively streamed 150 million hours of video per day. By offloading infrastructure management and implementing a DevOps culture, Netflix gained freedom to experiment and the means to do so rapidly, allowing their development teams to deliver new value to their customers. As of 2019, the Netflix user base has ballooned to over 160 million globally.
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