Digital transformation (DX) projects are designed to help organizations better utilize data for competitive advantage. This advantage can be realized in two forms. First, it is axiomatic to say that organizations with greater data availability will have a relative advantage over organizations that suffer data outages. Companies that cannot process customer transactions may permanently lose both the revenue and the customer. Second, organizations that can leverage data analytics into better customer insights, identify cost savings, or discover superior merchandizing will find market opportunities where others do not.
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