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5 Key Elements of a Data-driven Culture

An executive’s guide to extracting more value from data

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Data is at the center of every application, process, and business decision. Nearly every organization is on a quest to become more data-driven to quickly discover and act on insights. But today’s enterprises face a major barrier to data-driven transformation: creating a data-driven culture. A recent survey of chief data officers (CDOs) revealed that 69 percent of CDOs spend the majority of their time on data-driven culture initiatives, and 55 percent view the lack of a data-driven culture as a top challenge to meeting business objectives. This eBook outlines the five critical steps you can take to create, cultivate and scale a data-driven culture, shifting your organization’s collective mindset to treat data as an asset that can improve operations and drive growth.

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