Using Customer Feedback to Drive Business Results

How Retailers Are Accepting, Processing, and Acting on Customer Demands

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Retail customers are now more empowered than ever. They expect retail brands to not only listen to their concerns and suggestions but also execute on them in a way that transforms the business to meet their changing needs. This report explores how retailers are using customer feedback loops to build long-lasting retention strategies and acquire new customers. It also shows readers how they can use the range of digital tools at their disposal to leverage customer feedback and create an adaptive and holistic strategy that keeps customers returning.

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