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Understanding & Adapting to Modern B2B Buyer Expectations

How B2B Companies Can Improve Buyer Relationships with Intuitive Digital Solutions

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Over the past two years, it has become increasingly important that B2B buyers have the same digital purchasing capabilities that they are used to in their lives as consumers. Many B2B companies were forced to switch to digital sales to keep their employees safe during the pandemic, and they are prioritizing digital CX initiatives to meet their customers demands. This report explores B2B buyers current experience with digital B2B sales. It provides information about B2B buyers current expectations and includes key suggestions for how companies can better serve digital B2B buyers moving forward.

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