The Value of BigQuery from Google Cloud for SAP Customers – Executive Summary

“To become a data-driven company, one of the first tasks is to make all the business-relevant data available … BigQuery is an essential piece of that architecture,” said the head of data platform services of an EMEA retailer. “One of the main benefits of BigQuery for our SAP data is real- time intelligence that helps us improve pricing and traffic management — core processes of our business,” said a senior director of a North American telecommunications service provider.

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