The Ultimate Product Launch Playbook


Manufacturing of a product is not an overnight decision taken by any company, it involves lots of research, lots of understanding, lots of market survey and the knowledge about demand supply chain and the availability of resources involved. Involvement of all this leads to the manufacturing of any product. Just imagine you have manufactured a product and then if the launch goes wrong? Will it even survive in the market? The answer is NO! Launching a product is vital because it helps you decide your target audience along with the target market and it helps you in expecting the right return in terms of profitability.Let us further read this e-book by Bazaarvoice to see how they breakdown all the steps of the process (pre-, day-of, and post-launch) to ensure a successful product launch. To read more, please download this whitepaper…

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